A couple of things come up every time I talk about Electronic cigarettes. The first is invariably “I tried one of those, It didn't work.” Usually they will go on to say that they didn’t see much smoke and it tasted ok but didn’t leave them feeling fulfilled like they would have been from a lungful of smoke. Now if I'm having this conversation in person I can simply hand them my unit. And have them take a draw. When their eyes glaze over and they finally catch their breath I explain to them that they simply needed the correct equipment for their smoking style. This happens so often that my expression must give away the fact that their about to go down in a fog of choking glory because I'll get that wry smile. You know the one.

